The MA Marketing is focused on the development of new skills that improve the understanding and implementation of effective and innovative marketing strategies, as well as the comprehension of an increasingly demanding and competitive market. The course was created to encourage students to develop critical and theoretical skills, through a diversity of assessment methods, which include academic and practical components, such as authentic case studies and applied projects. During the Master’s, you will have the opportunity to work on curricular units such as the Marketing Simulator, Strategic Marketing and Research Methods.